https://en.wikipedia.org/wiki/Language_shift
https://en.wikipedia.org/wiki/Language_attrition
https://en.wikipedia.org/wiki/Language_death
https://en.wikipedia.org/wiki/Language_revitalization
https://en.wikipedia.org/wiki/Cultural_assimilation
There is aldo "culture death", like how in a pretty short period of time certain cultural norms can become obsolete, like a lamguage or certain words:
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During language loss—sometimes referred to as obsolescence in the linguistic literature—the language that is being lost generally undergoes changes as speakers make their language more similar to the language to which they are shifting. This process of change has been described by Appel (1983) in two categories, though they are not mutually exclusive. Often speakers replace elements of their own language with something from the language they are shifting toward. Also, if their heritage language has an element that the new language does not, speakers may drop it.
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https://www.theculturecrypt.com/posts/t ... st-century
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Subcultures are increasingly distilled into mere aesthetics, stripped of their deeper cultural and ideological significance. Reductionism has meant that these rich, vibrant communities are transformed into easily consumable Pinterest boards focused solely on appearance. The essence of subcultures historically represented profound social and political statements but now are often overshadowed by the superficial need to fit the part visually. This trend is evident in how people curate their Instagram feeds, emphasising the look over the lifestyle and values these subcultures once embodied.
This superficiality breeds constant debates about what truly constitutes membership in these communities. For example, the punk scene and emo subcultures were originally rooted in a rejection of mainstream norms and a commitment to authenticity.
However, in today's current social media-driven landscape, these movements are frequently reduced to mere fashion choices devoid of their original rebellious spirit. The commodification of subcultures diminishes their historical and cultural significance and fosters a sense of inauthenticity among participants. What was once a profound expression of identity and values is now a checklist of visual markers to be displayed online.
An "aesthetic" is what happens when capitalism gets to a subculture. Take Goth or Punk, for example, prolific subcultures with a deep, rich history of countercultural movements that are about DIY and thrifting and being anti-capitalist and anti-consumerism. It wasn’t simply dressing in punk or goth; you had to be punk or goth through and through.
This meant immersing yourself in the music, actively participating in the community, and genuinely believing in the ideology. However, with the rise of fast fashion companies like Shein, which fundamentally oppose the anti-consumerist values of these subcultures, they are now selling "punk" and "goth" clothes. This creates a disconnect where people justify their purchases by claiming that Shein is the only place to find punk clothes that are completely detached from what the subculture truly represents. They see it merely as an aesthetic.
“Young people today don’t identify with music in the same way teenagers from the 1940s to the 1990s did. Their main influence used to come from art and musical movements because those were the teenage forms of expression, but not anymore. Teenagers still listen to music—they go clubbing more than ever—but the music doesn’t play the same role in their lives as it used to in ours [the late 1980s]. That role has been filled be video games, social media, film franchises.”
— Jon Lilley
The reason aesthetics exist is simply to sell you things, stripping subcultures down to their shallowest, most basic elements and repackaging them, making it easier to sell trendy items.
Aesthetics have expanded beyond fashion into how we decorate our homes, live our lives, and even the foods and drinks we consume. This is how fast fashion brands sell a lifestyle. Shein models adorned in Coquette outfits in Coquette-themed rooms, selling the idea that buying a Coquette skirt will transform you into the idealised version of yourself. However, upon purchase, you find that you haven't transformed; you're still the same person with just another skirt in your closet. This is the essence of marketing: convincing you that an aesthetic will change your life, even though it's just another way to sell you more products.
When TikTok first began significantly influencing fashion in 2020, publications were quick to label the app's niche aesthetic trends as subcultures. This might be because early TikTok aesthetics like “Cottagecore” and “Earthy” which seemed to offer a more encompassing lifestyle and community beyond just fashion. Trends such as these spoke more to the historical definition of subculture, rooted in elements deeper than aesthetics—such as shared values, social and political ideas, community, and artistic practices like music.
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https://www.psychologytoday.com/ca/blog ... atekeepers
https://themedium.ca/cultural-gatekeepi ... opriation/
It certainly is more dangerous and destructive, favoring whatever gets the international pass and isn't shamed the way people would be cslled names if they tried to adopt or promote something from China or Japan, then the people start insulting and trying to condemn the people while anyone can talk about Plato or Marx without getting slapped around as much for it. This is keeping lots of information from reaching lots of people who are shy to promote it even further if they ever even hear about it or see a translation, and the difficulties in translating things is another way in which people from one very large culture can't get the news of another, because of the learning curve involved and things not fjnding translators or attention and all the "specialization", making materials very expendive for certain topics and limiting thrir range and very prevalent and easy to access and afford for other topics. It is a war in many ways to keep a tiny group of people proven to be pretty vile and wicked on top of all kinds of ancient cultures and keeping away knowledge and any sense of pride too, so that "white people" in general can associate themselves with made up vikings, but no one can be Indian or Chinese. Islam is the biggest cultural threat when it, like Christianity, is opened to all to imagine themselves as one, so that image then is sullied with oropaganda, dullness, and every effort to say "you don't want to be like that or those people, look how silly they look or ugly they are compared to these cool fantasy things that are much more specifically Western European".
This has totally afflicted the people even if they don't realize or think themselves sympathetic to "others", and it has reached one of the most extreme points in modern history, though there were other times where people were condemned for certain associations and badically threatened into only speaking approvingly of whatever the dominant authorities wanted.
https://en.wikipedia.org/wiki/Sumptuary_law
https://www.bbc.com/news/uk-politics-25127293